BY: ALEXIS COPE
The Superbowl. It’s the most viewed television broadcast in the United States every year, and one of the largest in the whole world. Broadcast in more than 130 countries and 30 different languages it is a highlight of the sporting world every year, uniting millions of people over one simple thing: a good game of football.
And of course commercials. It’s safe to say this is the one day that anyone is actually excited to have their show interrupted by commercials because for such a huge event, and $5.6 million for 30 seconds of air time, companies have got to make them good.
In Google’s heartfelt commercial, an elderly man reminisces over his wife’s life with the help of his Google assistant. While it’s not funny like other Google ads have been, it’s certainly a wholesome and enjoyable addition to the list.
9. “Famous Visitors”
Playing off their last Superbowl commercial, Walmart once again promoted its free grocery pickup services, only instead of famous cars, we got to see some famous flyers, including fan-favorites like the Millenium Falcon, the USS Enterprise, and the Guardians of the Galaxy.
8. “Reese’s Take 5”
To introduce their newest candy bar, Reese’s aired this hilarious ad where office worker Trish doesn’t understand how her coworkers haven’t heard of the new Reese’s 5 bar. What she doesn’t seem to realize is that they have been living under a rock, were born yesterday, and are just plain clueless.
7. “Feed the World a Snickers”
Continuing its ad campaign that “you’re not you when you’re hungry,” Snickers’ Super Bowl commercial this year poked fun at the fact that maybe the world just needs a Snickers to fix itself—and stop babies from being named Kale.
6. “Can’t Touch This”
To celebrate the 30th anniversary of M.C. Hammer’s hit “Can’t Touch This” and to announce the release of the new Cheetos Popcorn, Cheetos once again played with the idea of the crippling power of Cheeto dust, as an ordinary man—accompanied by M.C. Hammer himself—gets out of doing all the things he doesn’t want to do.
5. “Best Thing Since Sliced Bread”
Rainn Wilson stars in Little Caesar’s first-ever Super Bowl commercial as the head of Sliced Bread Headquarters, which begins to fall into chaos as a new best thing is discovered: Little Caesars now delivers.
4. “Winona in Winona”
Winona Ryder teamed up with Squarespace to make a short film, commercials, and a website about her hometown of Winona, Wisconsin. And her perfect Winona charm made their Superbowl commercial of an awkward exchange between her and a Winona police officer priceless.
3. “Groundhog’s Day”
Bill Murray, accompanied by emotional support groundhog Punxhotany Phil, is pure gold in this rehash of his well-known movie “Groundhog’s Day” promoting the 2020 Jeep Gladiator.
2. “Life Before Alexa”
In Amazon’s newest ad, Ellen wonders what people did before they had Alexa. We get to see everyone from Al the newsboy, to Alexine, a poor messenger pigeon, as they struggle to complete the simple task. Amazon’s Alexa can do for you in a snap.
Rocket Mortgage hit the nail on the head with this year’s Super Bowl commercial. Jason Momoa opens up about what home is to him, how it’s the one place he’s free to get comfortable to be himself. The true self that is hiding beneath the wig and fake muscles is revealed—a short, skinny Momoa that can’t bench anything.